Booklet labels

Booklet labels are the winners on the label market. In addition to the digital transition that has taken over label production, there is an ever-increasing demand for labels with multiple pages, such as so-called booklet labels (up to 24 printed pages), and sandwich labels and promotional labels (up to 3 printed pages).
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1. Booklet label applications

  • Booklet labels offert the most room of any label. As modern information carriers, they are labels and package leaflet in one.
  • Booklet labels save product manufacturers and consumers from having to deal with additional product brochures and packaging. 
  • Booklet labels are ideal tools for promotions and sweepstakes.
  • Booklet labels are suitable for all types of packaging, adding extra value, and flexible in terms of material and type of production. 
  • They can be punched to custom shapes for use even on containers with difficult shapes or in tight spaces.
  • Booklet labels are becoming less expensive to produce and customise and their production is suitable even for smaller runs.

     

1.1 B2B industrial products 

A booklet label can communicate lots of additional information about the product, its correct application, or notices and information required by law that could not be communicated effectively using a standard, single-layer label. Many products require instructions for correct use, warnings, safety precautions, and dosages. The packaging leaflet is supposed to remain with pharmaceutical and chemical products, but often ends up in the trash can or recycling together with their packaging. Is it is firmly attached to the product in the form of a booklet label, this cannot happen. 
 
Information can also be offered in multiple languages in the booklets, saving space on the actual packaging. This way you will only need a single label for every region where the product is sold.
 
 
Typical examples from the pharmaceutical and chemical industries:
 
  • medications
  • food supplements
  • fertilisers
  • pesticides
  • cleaning agents, etc.
     

 1.2 B2C marketing

Another typical application of multi-layer labels are marketing promotions, coupons, or sweepstakes that are attached over the long- or short term to promote a specific product or service or to create strong customer loyalty. This is one of the attractive features of booklet labels and their added value that appeal to consumers. Use individual contest codes, recipe suggestions, or loyalty points to promote brand loyalty. 
 
 

2. Types of booklet labels

When printing booklet labels, there is an important difference between whether they are meant for flat or round containers. Due to the curvature of a round container, such as a bottle or beverage can, the format of the backing label may need to be shortened. This is the only way to guarantee the proper functioning of the multi-layer label. Among these functions include secure adhesion, repeated resealing, and ease of applying the labels on the manufacturer's packaging line.
 
 

2.1 Booklet labels for round containers without grip tab 

  • Booklet labels for round containers without a grip tab have a truncated base label. This is the only way that the multi-layer labels will stick securely to round or curved surfaces and prevent a displeasing popping up from the surface. These multi-layer labels do not have a grip tab to help with opening, but are instead opened at a perforation in the lamination or by means of a punched hole.
 

2.2 Booklet labels for round containers with grip tab

  • Booklet labels for round containers with a grip tab have a truncated base label. This is the only way that the multi-layer labels will stick securely to round or curved surfaces and prevent a displeasing popping up from the surface. These multi-layer labels have a tab on the transparent plastic backing label to allow for convenient opening and reclosing.
 

2.3 Booklet labels for flat containers without grip tab

  • Flat containers includes all non-curved surfaces, such as a boxes or cartons. The base label can be up on all sides except for the adhesive side and still be laminated to the surface. These multi-layer labels do not have a grip tab to help with opening, but are instead opened at a perforation in the lamination or by means of a punched hole.
 

2.4 Booklet labels for flat containers with grip tab

  • Booklet labels for flat containers with a grip tab do not have a truncated base label. They adhere securely to all flat surfaces. These multi-layer labels have a tab on the transparent plastic backing label to allow for convenient opening and reclosing. Almost any format is possible.
 

2.5 Booklet labels with number codes: flat/round

  • Booklet labels with number codes can be personalised continuously or from a database with numbers or codes. The promotional items are printed on page 2 or 3 of the backing label. Booklet labels with number codes are available for both flat as well as round containers. The format of booklet labels with number codes is customisable; round or unusual shapes are possible.
 

3. Production of booklet labels

There are many factors in the printing of booklet labels that affect their design and other properties. Among these factors are the material used, the printing technology, further processing (here especially the folds), refining and other production steps, such as personalisation. - ziemlich kurzer Absatz 
 
 

3.1 Construction of booklet labels

  • Booklet labels mainly consist of three parts, the self-adhesive backing label, the paperbooklet with up to 24 pages, and a laminate film as an upper material. The first two ingredients are printed separately and then assembled with the laminate film into a booklet. As a cost-saving alternative, there are also booklet labelsin which the leaflet is glued directly to the backing label. In this variant, the laminate film is dispensed with and a perforation on the surface is necessary to allow the booklet to be opened.
 

3.2 The booklet

  • The paper booklet for the booklet label is produced in the offset printing process on sheets of label paper. After printing, up to 24 individual pages can be bound into a small book. The printing is in principle possible in all colours of the Euro scale as well as in special colours. The paper selection ranges from a very thin 60g up to 135g strong photographic paper. After printing, the sheet is folded and glued into a booklet.
 

3.3 The backing label

  • The backing label for booklet labels consists of either a gloss or matte label paper or PP film and is printed on a roll bond in digital printing. The top side of the backing label covers the paper booklet. The underside is coated with a pressure sensitive adhesive, which is either permanently attached or removable. This side adheres to any surface. The digital printing of the backing label can be customised with individual data.
 

4. Printing and finishing

After the backing label and paper booklet are printed, the roll of labels can be further enhanced with coatings and hot foils. The paper booklet is then inserted into the second sticker. The booklet system contains both parts of the booklet labels. This process requires high mechanical precision and is controlled by many sensors. After joining, the laminate film seals the booklet label and a punch cuts out the finished shape of the booklet labels. After printing, the booklet labels are rolled up in the number specified by the customer around a cardboard core.
 
 

4.1 Applying booklet labels

  • Clients then apply the booklet labels with precision using a manual or automatic label dispenser, as they would for normal roll labels. Assuming the booklet labels have been made properly, they can be applied without interruption and at high speed.

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