Product packaging

Product packaging Labelprint24

In a world where competition is fierce and every detail counts, product packaging has evolved beyond mere functionality. Today, it stands as one of the pillars of a brand's marketing strategy, acting as a powerful vector of image, communication, and customer experience. Effective product packaging plays a vital role in capturing attention and conveying your brand message.

Packaging no longer simply protects the product; it tells a story, creates a connection with the consumer, and significantly influences the purchasing process. According to a recent study, more than 70% of consumers believe that packaging influences their purchasing decision. Neat, aesthetic, and robust cardboard product packaging can make all the difference between a product that catches the eye and one that goes unnoticed. This highlights the importance of compelling product packaging design in your marketing toolkit.

At Labelprint24, we recognise the crucial importance of high-quality product packaging as a key marketing tool. That’s why we offer customised product packaging solutions tailored precisely to each business's needs. Our product packaging UK range includes products designed to combine functionality, strength, and visual impact.

In this article, we will explore in detail why you should choose this type of packaging, its many advantages, how to customise it effectively and how it can help you boost your brand image.

What is product packaging?

Product packaging is much more than just a way to package a product; it's a true extension of your brand. Custom-designed, it adapts perfectly to the characteristics of your products while conveying your values and visual identity. Effective product packaging design helps establish consistent branding across all your packaging product online, making a lasting impression.

At Labelprint24, we specialise in creating cardboard product packaging solutions that combine strength, aesthetics, and practicality. Each piece of packaging is designed to:

• Enhance your products at first glance
• Facilitate logistics thanks to quick and easy assembly
• Provide optimal protection during transport and storage

Made from high-quality cardboard, our product packaging is available in various thicknesses, finishes, and printing options to suit all sectors:

• Cosmetics and perfumes
• Food and gourmet products
• Pharmaceuticals and wellness
• Electronic accessories and connected devices
  
• Goodies, gift boxes, and promotional products

Thanks to a wide range of premium materials and finishes, your packaging becomes a powerful communication tool, capable of captivating your customers from the first glance. Whether you want a natural look with recycled kraft cardboard, a luxurious appearance with a soft-touch finish, or maximum impact with a selective varnish, anything is possible with our custom product packaging options.

By choosing custom packaging boxes, you give your products the showcase they deserve and create a memorable customer experience—an essential element to stand out in a competitive market. Invest in quality product packaging to reinforce your brand image and leave a lasting impression on your customers.

Why choose product packaging?

Product packaging is no longer a mere marketing tool; it is now a major strategic lever for all brands seeking to make a lasting impression, build strong customer relationships, and maximise their commercial success. High-quality product packaging design, including custom packaging boxes, plays a crucial role in differentiating your brand in a competitive market.

Here are the main reasons why choosing premium cardboard product packaging is a smart and effective investment for your business:

Strengthen your brand image

Carefully crafted packaging can be a fantastic ambassador for your company. It reflects your values, your positioning, and your commitment to quality. Custom product packaging allows you to select colours, typography, materials, and finishes that make your product instantly recognisable and memorable.

For instance, an organic cosmetics brand might choose natural kraft packaging with plant-based printing to reflect its environmental commitment. These choices reinforce the brand’s message and create a cohesive visual identity that appeals to conscious consumers.

Create an unforgettable customer experience

The moment a customer discovers and unboxes your product is crucial. Effective product packaging design evokes positive emotions, enhances satisfaction, and boosts the likelihood of customer loyalty. Unboxing has become a true ritual shared on social media, providing valuable additional visibility for your brand.

Pro tip: Consider incorporating small visual or tactile details (interior trim, hidden messages, interior prints) to amplify the element of surprise.

Stand out at the point of sale or in e-commerce

On a store shelf or on online, your product is in direct competition with dozens of others. High-end, custom product packaging instantly captures attention and encourages customers to explore what’s inside. It plays a critical role in influencing the purchasing decision, often within just a few seconds.

According to a study by Packaging of the World, 72% of consumers say that packaging design influences their purchase. Investing in bespoke product packaging UK options can therefore significantly enhance your product’s visibility and appeal.

Effectively protect your products

Packaging serves more than just aesthetic purposes; it must also ensure product integrity. By choosing the right custom packaging boxes and tailoring the format, cardboard weight, and closure options, you can provide optimal protection against shocks, humidity, and other external factors. This approach reduces the risk of returns and significantly enhances customer satisfaction with your product packaging.

Communicate your ecological commitments

Today, consumers are increasingly aware of environmental issues. Eco-designed product packaging, including custom product packaging made from recycled, recyclable, or biodegradable cardboard, reinforces your responsible brand image and aligns with the expectations of today's environmentally conscious market. Choosing from sustainable product packaging UK range not only benefits the planet but also strengthens customer loyalty and trust.

Available materials

We use only high-quality materials, selected for their strength, appearance, and reduced environmental impact:

White solid cardboard:

Ideal for an elegant, smooth, and highly customisable finish.

Brown kraft cardboard:

Perfect for a natural, eco-friendly, and authentic look.

Recycled cardboard:

A responsible choice to showcase your sustainable commitments.

Premium cardboard:

For high-end projects requiring exceptional finishes.

Proposed weights

We offer different weights to ensure the right strength for each type of product:

Types of printing

For a faithful and impactful rendering of your visuals, we offer several different printing techniques:

Special finishes and options

To give your product packaging unique added value, Labelprint24 offers a wide range of premium finishes:

Customising dimensions

Every product is unique, and your packaging should be too. At Labelprint24, you can precisely define:

This allows you to optimize space, reduce unnecessary materials, and maximise product protection.

Custom product packaging usage examples

Custom packaging is suitable for many industries and can meet a wide variety of needs, both in terms of protection and product enhancement. Here are some concrete examples of its use.

Packaging for cosmetics

In the cosmetics industry, packaging aesthetics are paramount. A custom packaging box, made from premium white cardboard and featuring a soft-touch finish, can enhance product packaging for perfumes or facial skincare products. Incorporating hot foil stamping to the logo reinforces the product's premium image and immediately appeals to consumers seeking refinement and authenticity. This type of product packaging design becomes a real selling point, even beyond the product itself.

Packaging for food products

For dry goods like tea, artisanal biscuits, or spices, packaging plays a vital role in both product preservation and the customer experience. Custom product packaging made from recyclable kraft cardboard, with a natural print and secure closure, instantly conveys a message of quality and environmental friendliness. Incorporating attractive product packaging design enhances visual appeal, encouraging customers to discover the product, while strong packaging ensures its freshness until they open it.

Packaging for electronic accessories

Electronic accessories require packaging that combines protection with a modern aesthetic. Custom packaging boxes made from tailored cardboard effectively protect earphones, power banks, or smartwatches, while showcasing their high-tech design. Incorporating product packaging design with high-definition four-colour printing and an elegant matte finish creates a premium look that perfectly matches the product's value.

Packaging for promotional operations

During marketing campaigns or special events, creative and personalised packaging can make all the difference. For example, a custom product packaging box, combining interior and exterior printing, can transform a simple goodie into a memorable gift. Offering unique packaging at a trade show or through a loyalty program reinforces the perceived value of the item and increases its impact on the recipient.

How to personalise your packaging?

Creating custom packaging is a key process for strengthening your brand image and delivering a unique customer experience. At Labelprint24, we support you every step of the way to design packaging that reflects your brand, combining aesthetics, quality, and functionality.

Choosing the right dimensions for custom packaging boxes

The first step is to determine the exact dimensions of your packaging. Each product has specific requirements in terms of width, height, and depth. Properly tailored packaging optimises the protection of the contents while enhancing their presentation. Whether you're packaging a cosmetic, a technology accessory, or a food product, we adapt the dimensions to ensure a perfect fit and avoid material waste.

Selecting the right material for custom packaging boxes

The choice of material influences both the visual appearance and the robustness of your custom packaging. We offer different types of cardboard depending on your objectives: premium white cardboard for a clean and elegant product packaging design, natural kraft cardboard to convey ecological values, or recycled cardboard for sustainable packaging. Depending on the heaviness and fragility of your products, you can also opt for different weights, ranging from 250 g/m² for lightweight items to 500 g/m² for heavier or more valuable products.

Create a custom packaging design

Once the technical aspects are defined, it's time for graphic design. Printing plays a fundamental role in your brand's perception. You can fully customise your packaging with your logo, marketing visuals, brand colours, or even inspirational messages. Our high-definition digital printing ensures a faithful and vibrant finish, while offset printing guarantees optimal quality for large production runs. Good design transforms your packaging into a true ambassador for your brand.

Enhance your product packaging design with premium finishes

To make your product packaging more attractive and memorable, numerous finishing options are available for custom packaging boxes. Matte lamination provides a simple and elegant look, while glossy lamination energises the colours and also draws attention to the packaging product online. The soft touch finish, with its velvety feel, offers a refined sensory experience, perfect for high-end product packaging. You can also opt for selective varnish to highlight specific visual elements, or hot foil stamping to add a luxurious touch to your branding.

Pre-launch testing for product packaging

Before launching final production, you can order a prototype of your custom packaging boxes. This enables you to assess the appearance, durability, and practicality of your product packaging design in real-life conditions. Conducting this preliminary check provides complete peace of mind and guarantees that the packaging product online will meet your expectations perfectly.

Why order from Labelprint24?

Trusting Labelprint24 for your custom packaging means benefiting from an expert, reliable partner focused on customer satisfaction. Discover what makes our approach so different.

100% European manufacturing

All our packaging is produced in our own facilities located in Europe, ensuring exceptional product packaging design and impeccable quality in custom packaging boxes. This choice guarantees compliance with the strictest standards and complete transparency regarding the origin of our materials. Choosing Labelprint24 packaging means supporting responsible production, environmentally friendly packaging, and adherence to European social standards, making it a reliable option for premium product packaging UK.

Fast and reliable production

In a context where responsiveness is essential, we have optimised our processes to offer extremely short manufacturing times. Once your project is approved, we commit to producing your personalised packaging quickly, while maintaining rigorous quality control at every stage. This efficiency allows you to reduce your time to market, and respond aptly seasonal or promotional needs.

An immediate and transparent quote

At Labelprint24, getting a quote has never been easier. With our online configurator, you can customise your project in just a few clicks and instantly receive a clear price, with no surprises. This complete transparency allows you to plan your budget with confidence and adjust your options according to your strategic priorities.

Flexible quantities

We understand that every project is unique. That's why we offer production options that are suitable for both small and large production runs. Whether you need a few dozen units for a test launch or several thousand for national distribution, we tailor our production to your needs without compromising on quality.

Personalised support

Beyond simple manufacturing, Labelprint24 offers you a true partnership. Our experts are available to advise you on the choice of materials, printing techniques, and finishes best suited to your product and brand strategy. You benefit from tailored support, from the design of your packaging to its final delivery.