Labels with reverse-side printing

Andreas Bauer

Product Advisor for Labels

Whether it’s a simple roll label or a multi-layered specialty label – I’m your go-to person for questions concerning materials, adhesion, and finishing of labels for the pharmaceutical, cosmetic, food, chemical, and almost any other industry.

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Labels with printed adhesive side

For labelling products with transparent surfaces, the reverse side with adhesive can also be printed in addition to the front side. The advantage of labels with reverse-side printing is the additional information and advertising surface it creates, an advantage normally only available with multi-layer labels. Due to the single-layer production, labels with reverse-side printing can be less expensive to produce than sandwich or booklet labels. However, they are only two-sided, so they are still rather limited in space.

Labels with reverse-side printing are used, for example, to communicate additional product information on transparent bottles or on containers re filled with transparent liquid or film. Typical examples would be high-quality bottles for mineral water or spirits. If the glass bottles are ground with a magnifying effect at the point where the label is attached, it can even create a 3-D effect. Other ​​applications would include providing text in multiple languages, operating instructions, warnings, or other textual information without having to give up an appealing promotional design on the front side of the label.