Labels with printed adhesive side
For labelling products with transparent surfaces, reverse side printing can also be applied into the adhesive in addition to the front side. The advantage of labels with reverse-side printing is the additional information and advertising surface created with the reverse-side printing; an effect that is otherwise usually found mainly in multi-layer labels. Due to the single-layer production, labels with reverse-side printing in manfacture are a lot cheaper than for example sandwich labels or booklet labels. However, they are limited in space to the front and back.
Labels with reverse-side printing are used, for example, for communicating additional product information on transparent bottles or on containers which are filled with a transparent liquid or transparent films. Typical examples of this would be high-quality mineral water bottles or spirits. If the glass bottles are ground with a magnifying effect at this point, i.e. where the label is attached, spatial 3D effects can be generated. A further area of application would be the conveyance of text in several languages, operating instructions, warnings or other textual information, without having to do without a design having advertising appeal.