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Stefan Harder - from online shop to process solutions

I have only been observing the development of label production since 2008 and started printing labels in 2010. From my point of view, label production has since been characterised by an enormous technologisation of printing methods and processes.
 

Eight years ago I launched "labelprint24.com", my first online shop for labels with real-time calculation. Today, the internet has become the most important sales platform. Since 2010, we have consistently developed from a classic commercial printer to a label printer. Already at that time, the complete separation from commercial printing was becoming apparent. That's why I made targeted investments in digital printing and finishing technology. The result in 2015 was our 100 per cent digital print factory for roll labels in Großenhain, Saxony.
 

Cooperation with partners

At the same time, I started to internationalise our label business and enter into cooperations with partners in Switzerland, the Czech Republic, Poland and other countries. Since 2016, we have been working towards establishing ourselves as a system manufacturer of packaging materials. At Harder-Online, customers now get complete packaging solutions from a single source. This renewed transformation is absolutely the focus of new investments.

Digitalisation will not end, on the contrary. A further improvement in the quality and speed of label printing is an absolute necessity in order to keep pace with customer demands and to operate successfully. I see the future of label production in further intelligent job and process automation towards a single-process solution from printing to the finished label roll.
 

Development into a system provider

Essentially, I see several strategic tasks for the next five years. Firstly, we will continue to work on becoming a system provider for packaging materials in e-business. Secondly, we will add new products to our range, such as labels, folding cartons and shipping boxes, and offer them in other European countries. Thirdly, we are continuing to develop our intelligent process solutions for all areas, from customer contact to calculation and dispatch of invoices.

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