Pouch packaging from Labelprint24.com is flexible, handy and material-saving packaging that guarantees lasting freshness of the contents and gives plenty of scope for customising your products.
Discover the pouch packaging from Labelprint24.com!
Pouch packaging is a great way to pack a wide variety of products in a convenient and material-saving way. Not every type of product is optimally stored in a folding or cardboard box – this is why we are expanding our product range to include pouch packaging.
Packaging in pouch form is versatile, protects your products, and offers plenty of space for an attractive design with custom-printing. This article answers any questions you might have – we will be happy to advise you directly if you have any other requests!
The consumer market is in a constant state of change. In recent years, the trend has clearly been moving towards a mobile, fast-paced lifestyle and, in addition, towards a focus on high-quality, healthier, fresh or more luxurious products.
This changes the type of goods that are offered, but also their presentation, and thus their packaging. This has led to a greater demand for portion-specific, flexible and attractive packaging – and thus directly to pouches.
The market share of this product category has grown enormously in the last five years, and the trend is rising. Many goods that were previously packaged in cans or jars with lids, for example, are now more commonly filled into pouches. When it comes to food, for example, a study by the Canadian Institute for 2018 forecast a global market share of 53.1 percent.
They are increasingly being used for a very wide variety of fillings:
They are ideally suited for all of these goods, because, thanks to their diverse array of forms and materials, they are able to offer the right properties for all possible conditions:
Pouch packaging is extremely versatile and therefore incredibly popular in various industries. This results in a huge variety of different materials, shapes, designs and processing methods available on the market.
In order to select the optimal pouch packaging design for your own products, all options and aspects must be considered in detail. Here, we give an overview of the most important factors that the market offers. If you still have questions about the multitude of options, please contact us – our experts will help you!
The materialsfrom which a pouch is made determine a large part of its properties, and this is therefore the first – extremely important – decision that must be taken when making your selection.
Depending on the type of filling that is planned, the packaging must meet the relevant requirements. There are therefore several different materials that are used in the manufacture of pouches. The two main categories are, firstly, monomaterials, i.e., packaging made from a single material, and, secondly, composite materials.
Monomaterials offer the advantage that they are usually cheaper. They are also recyclable, because pure polyethylene, for instance, can be added to the relevant cycle. You can find more information on recycling in our specialist article.
The most important materials include:
Composite materials are usually not recyclable, or can only be recycled with difficulty, but for many purposes they are much more popular and widespread due to their excellent properties. The combination of two or more materials creates countless different possibilities and combines their advantages. For example, you benefit from the best possible printability for implementing an extraordinary design without having to forego a high level of protection for the contents, thanks to the barrier properties of the material. The most popular composites used in pouch packaging are:
The right material is only half the battle though – because the shape of the pouch must also suit the product accordingly. It is not about the size, but the way the pouch is made.
Pouch packaging is available with or without a constructed bottom. The former are simple flat pouches that adapt completely to the shape of the filling. But even with these, there are differences – with or without aside gusset, for example, which allows the bag to have more volume. The position of the seam can also be crucial.
However, other types of pouches have a specially developed bottom, which gives them different handling properties.
Each pouch can also be equipped with further properties that give it a certain additional function. Depending on the product type and the intended marketing strategy, certain further customisation may therefore be necessary or can enhance the product.
Common features offered in the packaging market include:
Thanks to these and other optional features, pouch packaging offers an even greater degree of versatility – most industry representatives who use them are convinced across the board, which can be clearly seen from the growth of the product group.
The functional product design of pouch packaging is now complete – the material, the type of pouch and the additional features have been selected. But for many products, whether for an effective promotional presentation in store or for a high-quality user experience when unpacking the product, the external design is also very important.
Again, this begins straight away with the selection of the material – transparent polypropylene creates different options from aluminium, with their special glossy and metallic effects. But the outer finish, created by printing, is the crucial opportunity at this point to showcase your own design or your own brand in a correspondingly favourable light.
Pouches are ideal for this thanks to their large, smooth surfaces. Depending on the variant, you have a clear front and back (as with Doypacks, for example) or four sides (for example, block bottom bags), which can all be custom-printed.
Various printing technologies are used for this, all of which can deliver high-quality results, but there are differences in the way they are processed, and thus in how much they cost for specific runs.
In addition to the advantage of not being dependent on the size of the run, which digital printing , the implementation is significantly faster, as various preparatory steps are omitted. For this reason, we at Labelprint24 use this printing technology exclusively, and have many years of experience with it, for example, in label and packaging printing.
The quality is in no way inferior to other printing technologies, while even the smallest print runs can be implemented extremely cost-effectively with this method, and with the shortest possible production times. In our live calculator on the various product pages, you can easily see which printing technology is cheaper, and therefore recommended, for your print runs.
Particularly in these times of digitisation, in which everyday life is getting faster and faster and more and more hectic, short production times and advantages when it comes to small promotional runs are of huge benefit – while individual branding is more important than ever.
That's why we are now combining our knowledge of packaging technology and digital printing and offering different types of pouch packaging that are printed with your design and using our many years of expertise. Thanks to our experience, we are also able to offer attractive solutions for special challenges such as mass customisation.
In order to be able to offer suitable packaging for different products, we have selected three different materials that are available when choosing your pouch packaging. They all offer good barrier properties and are therefore suitable for all types of contents. Our established digital printing is also used to ensure the shortest possible production times alongside the highest quality.
Despite the printing design, our bags are uncompromisingly food-safe and harmless, as the printing ink is covered with an additional layer of film. The ink is located between two layers of material and therefore does not come into contact with the contents of the pouch or influences from the outside world.
Two monomaterials are used:
Since the plastics are very thinly coated with silicon oxide (SiOx), this increases the barrier performance of the material enormously. The permeability to both oxygen and water vapour are reduced many times over, which makes our polypropylene bags also suitable for sensitive products such as perishable or aromatic foods, like tea or coffee.
We rely entirely on our many years of experience here, using the material that we already make use of in large quantities for our labels. It has proven itself time and again, especially against polyethylene, because it can be used in a wide variety of ways. Polypropylene is only not recommended for certain products and substances that are used, for example, in the chemical and pharmaceutical industries, but also occasionally in cosmetics – we will be happy to help you and give individual advice in this regard.
If necessary, our composite material can also be used:
The combination of these two materials ensures maximum stability, a high-quality look and the best conditions for attractive presentation of the product to your customers.
For the product launch, we selected three different bottom variants from the many pouch shapes that cover many packaging options and are suitable for almost all purposes. The following pouches are available from Labelprint24:
Doypacks, in particular, are enjoying increasing popularity in many product categories as they are extremely versatile and ensure optimal product presentation on the shelf at the point of sale.
Of course, we can also provide the printed pouch packaging with additional features that you can freely select when configuring your order. You can choose from the following options:
Other features from among all the options available on the market are also no problem. On special request, we are able to implement freshness valves for coffee or specialised press-to-close seals – including in combination with a punched hole, additional tabs, or various other options. We will be happy to answer any questions you may have about this in person
As a specialist in digital printing, we can also offer high-quality solutions for custom small series of pouch packaging. Our printing technology and the entire process are particularly efficient – especially for mass customisation.
For our customer MyMuesli, we implemented high-quality and highly customised small series, with convincing results. This example illustrates the available possibilities as well as the special process. We would be happy to implement similar solutions for your request! Tell us about your project!
Just as our customers are accustomed to, we also offer pouch packaging with the shortest delivery times and starting from the smallest of print runs – directly calculable in our online order form. For special requests involving very high print runs, we are able to resort to a hand-selected network of partners, so that we can also use other printing methods if necessary.
If you are interested in our new pouch packaging, simply use our online calculation tool or contact us directly!